Corporate / Product
Rio Loves Rio! December 9th, 2011
Hello Kia Fans! What do one of the largest cities in Brazil and an animation from 20th Century Fox have in common? Both have the same name as Kia’s all-new Rio! Check out the new video, the Rio movie remix, which features the all-new Rio with characters from the animated movie.
The Kia Rio has been launched in 5-door, 4-door and 3-door versions and 5-door was awarded “best design” by the Automotive Brand Contest. You can find more about Kia’s philosophy behind Rio’s design from the following two posts:
Breaking Kia’s Design Code: The Rio Design Story (Exterior)
Breaking Kia’s Design Code: The Rio Design Story (Interior & Color)
Rio the Movie
In the movie Rio, the story begins with an endangered parrot called ‘Blu’ searching for his true mate in Brazil’s Rio de Janeiro. The city of Samba and scorching sun, Rio de Janeiro is a whole new world for Blu and her mate, Rio, sets off on a wonderful adventure, making many friends along the way. For more information on the movie, check out the following link: http://www.rio-themovie.com.
Kia Buzz mixes it up with Rio movie Remix!
Upon the launch of the Rio movie Remix, Kia Buzz changed its welcome skin to show characters from the movie. For more information on the Rio the Remix campaign, you can visit the all-new Rio contents hub page, where you can find more information about the all-new Rio 3.
Kia is also preparing an online rhythm game featuring the ‘Rio remix song’ in December so stay tuned and don’t miss out on a fun event!