Events / Lifestyle

Road to Rio May 1st, 2014

If you haven‘t noticed, we‘re very excited about this summer… As an Official Partner of the 2014 FIFA World Cup Brazil™, Kia will be hosting a variety of events leading up to this mega sporting event celebrating football all over the world. We couldn‘t be more excited to partner with FIFA World Cup Brazil™, especially because of the rich football history embedded within the culture of many South American countries. So we thought, why not journey through the continent to ready ourselves for the international football event?

On May 5, Kia will be launching ‘Road to Rio,’ a six-part TV series that explores the passionate culture and history of football in South America. The series follows comedians and avid football fans Mark Watson and Henning When as they travel to six different countries and discover how football became a way of life and culture in that continent.

The football-obsessed duo take their trusty Kia from Uruguay to Brazil and en route they face roadside dramas with llamas, sample the local cuisine, and meet a host of footballing legends—a line-up that reads like the ultimate South American fantasy football team. Check out the sneak peek below!


During their journey to South America, you can even catch the latest funky Soul urban crossover, the Sportage crossover, and the Sorento SUV. ‘Road to Rio’ will air on 40 television networks in 150 countries all over the world.*

The duo start their journey in Montevideo, the capital of Uruguay and host city of the very first football World Cup, where they attempt to track down Alcides Ghiggia, the only surviving player from the 1950 World Cup final. Then in Argentina, Henning and Mark uncover the secrets behind the country‘s footballing success with the help of Alberto Tarantini and try to beat goalkeeping hero Sergio Goycochea in a penalty shoot-out.

After crossing the Andes into Chile, the duo visits ex-West Ham defender Javier Margas‘ extraordinary motel, go for a spot of wine tasting with Elias Figueroa and bake a birthday cake for Chilean goal-scoring machine Ivan Zamorano. On reaching Sao Paolo, they undergo some Brazilian male grooming before tracking down 70s legend Rivellino, meeting the future Pele (Pele‘s own son), and after various thwarted efforts, finally tracking down World Cup winner and Middlesbrough legend Juninho.

After five roller-coaster weeks Henning and Mark eventually arrive in Rio. Mark takes to the air in a hang-glider to investigate how World Cup preparations are shaping up and the duo visit what will soon be the most famous stadium on the planet, Estádio do Maracanã. They also meet the Captain of Brazil‘s legendary 1970 World Cup winning team, Carlos Alberto, and revive a 1970s Brazilian craze, Autobal—football played by cars. (That should be fun.)

Stay tuned for more ‘Road to Rio’ fun as we count down until June 12 when the FIFA World Cup Brazil™ finally kicks off.

*Contact your local Kia PR representative for broadcast details (network and airing schedule) in your country.