Santiago Lombardi Kia Motors Argentina January 20th, 2011

With the start of a New Year, many people enjoy making new resolutions that they may or may not keep. Kia Argentina, though, is letting people set out five year goals for themselves and then letting it go cyber for the world to see. How’s that for motivation?

Through the ‘Capsula Kia’ campaign, people can visit Kia’s greeting box in Pinamar, (a coastal resort town on the east coast of Argentina) to select a goal they would like to accomplish in the next five years.

Their photo and five-year goal are posted onto Kia Argentina’s Facebook fan page (click here to visit the page). Fans can then see their photo and goal on the page and share with their friends – it’s a full 360 degree campaign for people to enjoy!

In addition to sharing and posting their goals for all to see, visitors are also motivated to accomplish their goal since they will receive an email from Kia in five years! The same photo (posted on Facebook like a time capsule) will be sent to each of the participants by email and remind them that of their goal they set up five years ago.

We look forward to learning how many people actually achieve the goals they’ve set out five years from now. We’ll keep you posted! For those of you who can’t travel all the way to Pinamar, what are your five year goals?