Showcasing the Cadenza in the ‘City of Gold’ December 22nd, 2009
By Michael Choo
Deputy General Manager
Overseas Communication Team
The Middle East was Kia’s fastest growing sales region in 2008 and has tallied over a 35% rise in sales through November 2009. So as the financial, trade and leisure Mecca of the region, Dubai was the perfect setting for the Kia Cadenza Exclusive Preview Event held on December 14th at the 5-Star Dubai Monarch hotel on the eve of the 2009 Dubai Motor Show. Kia Motors Corporation, in conjunction with our distributor in the UAE, Al Majid Motors Company, treated a guest list filled with influential members of society including royal family, representatives of some of the biggest business and government interests in the region, and media to a sneak preview at Kia’s latest quantum leap in its ongoing brand transformation.
In addition to the Cadenza project manager from Namyang R&D Center, Chung-Yul Hwang, on hand to give a thorough briefing of all the performance, convenience, safety and cutting-edge technological features of the Cadenza, the event was highlighted by Kia’s Chief Design Officer Peter Schreyer’s first ever visit to the dynamic city of Dubai to give a behind the scenes talk on his design philosophy and the design elements of the Cadenza.
The initial response was encouragingly favorable with many commenting that the vehicle possesses a high level of emotional qualities unlike previous Kia models. With luxury cars being the norm in the Gulf, the Cadenza is first Kia that stands to compete head-on with many established premium brands from Europe and Japan. Sales of the Cadenza will commence in the Middle East & Africa, Asia Pacific and Latin America from March 2010.