Product

Showcasing the Cadenza in the ‘City of Gold’ December 22nd, 2009

Michael ChooBy Michael Choo
Deputy General Manager
Overseas Communication Team





The Middle East was Kia’s fastest growing sales region in 2008 and has tallied over a 35% rise in sales through November 2009. So as the financial, trade and leisure Mecca of the region, Dubai was the perfect setting for the Kia Cadenza Exclusive Preview Event held on December 14th at the 5-Star Dubai Monarch hotel on the eve of the 2009 Dubai Motor Show. Kia Motors Corporation, in conjunction with our distributor in the UAE, Al Majid Motors Company, treated a guest list filled with influential members of society including royal family, representatives of some of the biggest business and government interests in the region, and media to a sneak preview at Kia’s latest quantum leap in its ongoing brand transformation.

10th Dubai International Motor Show
Preview dinner event attendees get the first up-close look at the Cadenza.

In addition to the Cadenza project manager from Namyang R&D Center, Chung-Yul Hwang, on hand to give a thorough briefing of all the performance, convenience, safety and cutting-edge technological features of the Cadenza, the event was highlighted by Kia’s Chief Design Officer Peter Schreyer’s first ever visit to the dynamic city of Dubai to give a behind the scenes talk on his design philosophy and the design elements of the Cadenza.

Peter Schreyer
Chief Design Officer Peter Schreyer gives a talk on Kia’s evolving design direction.

The initial response was encouragingly favorable with many commenting that the vehicle possesses a high level of emotional qualities unlike previous Kia models. With luxury cars being the norm in the Gulf, the Cadenza is first Kia that stands to compete head-on with many established premium brands from Europe and Japan. Sales of the Cadenza will commence in the Middle East & Africa, Asia Pacific and Latin America from March 2010.


The Cadenza on the stand at the 10th Dubai International Motor Show.
Click below to watch a video sketch of the Exclusive Preview Event and the Kia stand at the Dubai Motor Show.

  • JOAO PELEGRINO

    Will KIA CADENZA be the substitute for MAGENTIS/OPTIMA ?

  • Dear Michael . . .

    Thank you very much for the great write-up. It is because of you and KMC-HQ great team: The Cadenza project manager from Namyang R&D Center, Chung-Yul Hwang and Kia’s Chief Design Officer Peter Schreyer this event is considered a successful one.

    We hope to see you along with other KMC-HQ guests in lovely Dubai at the time of the official sales launch of CADENZA on Monday: Mar.8, 2010 !

    All the best for you and your team.

    S. K. Ahmad
    Manager
    Marketing & Business Development
    Al Majid Motors Co.
    KIA MOTORS – UAE.

  • Michael Choo

    Ahmad,

    It was great seeing you and the UAE team in Dubai. Thanks for all the hard work that made the event a great success.

    Joao,

    The Cadenza is not the replacement for the Optima/Magentis, but rather a new segment in our line-up (D2) that essentially replaces the Opirus/Amanti. The next generation Optima/Magentis is a beauty and will make its appearance in 2010.

  • Boris

    this comment isnt related to to the CAdenza but to Kia UAE:
    .
    I would like to know when the 2.0L Soul is going to be available in UAE.

  • Michael Choo

    Hi Boris,

    2.0L Soul will be available in the UAE around March of 2010.

  • http://twitter.com/pensologo

    I love Picanto

    come from rio de Janeiro Brazil

  • After searching for this information, I will have to say most people agree with you on this topic.

  • Really loved this post, where is the donate link? hehe

  • kaczmarek

    when is the codenza going to be on sale in the united states