Corporate / Product
Ad: Soul EV does “geek chic” August 25th, 2014
So what does “geek chic” really look like? Kia Motors America uses the Soul hamsters to show you that smart is indeed the new sexy. As a fun way to introduce the new 2015 Soul EV, KMA brings back the Soul hamsters in its latest Soul EV TV ad, featuring Maroon 5’s new song, “Animals.” This is part of KMA’s “Fully Charged” campaign for the 2015 Soul EV, set to go on sale later this year in America.
The ad debuted during the August 24th broadcast of the 2014 MTV Video Music Awards. The 2015 Soul EV is Kia’s first mass-market, all-electric, zero-emissions car and the centerpiece of Kia’s Clean Mobility program. Check it out below!
Now, with “geek chic” newly added to the dictionary, the latest installment of Kia Motors America’s (KMA) award-winning ad campaign finds the hamsters inhabiting a high-tech, high-energy laboratory and unleashing their inner mad scientists to create the most innovative and eco-friendly Soul yet. While it retains the funky style and functionality Soul is known for, the EV variant introduces new styling cues and is the first vehicle in the world to receive Underwriters Laboratory’s (UL) environmental validation for its integration of 10 percent bio-based material in the interior.
Stay tuned for more!