Kia Motors’ music-loving hamsters, the stars of some of the most watched viral videos in the world over the last three years, are back in a new campaign for the wildly popular Soul urban passenger vehicle that brings the 21st century’s electronic house music to a stuffy 18th century opera house. Set to “In My Mind” (Axwell remix), the hamsters takeover an ornate theater with a never-before-seen display of modern music, high-energy dance moves, a laser light show and an epic stage dive that has the wig-wearing patrons on their feet and roaring with approval.
“Bringing Down the House” made its television debut during the MTV Video Music Awards on September 6, as well as all Kia channels including Facebook, YouTube and Kia.com. Hamsters were shuffling hard in 2011, how are they going to show a new way to roll this time? Well watch the video below and see what moves they have in store for you.
Tunes from Soul Hamster videos have always been timely and well matched from classics to the latest music rage:
This time their “Bringing Down the House” video blasts the electronic club banger ‘In My Mind’ by Ivan Gough &Feenixpawl ft. Georgi Kay. The version featured in the video is a mix by Swedish House Mafia member, Axwell.
What do you think?
How did you like latest Soul Hamster video? Leave your thoughts in the comments section below. Do you think you can make an awesome Soul Hamster music video? If you are a legal resident of one of the fifty (50) United States or the District of Columbia, and at least eighteen (18) years of age, then you’re welcome to enter the “In My Mind” Music Video Challenge.
Curious to see where it all began? Check out our previous BUZZ postings to learn more:
- Kia Soul and Hamsters
- Kia Soul TV Commercial Named “Automotive Ad of the Year” by the Nielsen Company
- Music-Loving Hamsters Shuffle To Lmfao’s Smash Hit “Party Rock Anthem” In New Advertising Campaign