Drive into the Future with the all-new Sportage April 14th, 2016
This year is already looking jam packed with action and excitement for the all-new Kia Sportage! Following its magnificent transformation into the Mystique-inspired X-Car, Kia Motors has launched a global digital campaign to celebrate the powerful enhancements of our popular SUV.
Earlier this year, Kia released microfilms of the Sportage in its role as the X-Car at this year’s Australian Open. The unveiling of the show car generated quite a buzz, and Kia and tennis fans were blown away by the SUV’s colorful transformation.
After the Grand Slam, a new series of digital films for the Sportage was revealed for our global audience. These films, set in a darker, more mysterious setting, emphasize the heritage and innovations of the new and improved Kia Sportage.
Now in its fourth generation, the Sportage boasts a long and successful lineage since its initial launch in the 1990s. Carrying the hashtag slogan – #BornToDare – the campaign films illustrate the model’s long history and steady development. As the world’s first CUV, the evolution of the Sportage into the current day model signals another daring step forward.
The #BornToDare slogan also highlights the bold and aggressive innovations that the fourth generation Sportage has embraced. With state-of-the-art safety and convenience features, Kia’s new compact CUV appeals to both men and women thanks to its energetic performance and top-of-the-line comfort. The campaign films demonstrate that the premium refinements of the new, progressively daring Sportage make for a dynamically enhanced lifestyle.
The bold and stylish films from the new Sportage digital campaign seek to maximize the enthusiasm for the world premiere of the next-generation Sportage. Living up to its tagline – #BornToDare – the films take a vigorous approach in communicating the very essence of the model in a powerful way. We invite you to check out the full campaign films below and be impressed with the all-new fourth generation Sportage!