Super Bowl Commercial! February 18th, 2010
By Kia Motors America Public Relations team
In the weeks leading up to the Super Bowl in the United States on February 7, KMA’s “Joyride Dream” commercial teased audiences with 15-second preview spots to an array of media outlets. As a result, print and broadcast media exclusives, including the Wall Street Journal, USA Today, CNN, CBS and the nationally syndicated Associated Press wire service, featured the Kia commercial as part of their pre-game coverage. In less than 24 hours after the Super Bowl, KMA has seen more than 185 articles and more than 130 million consumer impressions surrounding the commercial… and we’re still counting!
In addition to providing influential print and online media with information on the ad spot, FOX Business News covered the action while CBS’s nationally syndicated “The Early Show” also dedicated a significant amount of air time to the Kia ad.
In several polls and advertising scorecards from various respected media outlets, Kia has received an overwhelmingly positive response. Visit http://www.kia.com/#/sorento/hop-in to view the full 60-second commercial.