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[The Cheat Sheet] How Kia Took the Top Spot for Initial Quality From J.D. Power July 16th, 2016




“There’s no other feeling like betting on the underdog, and it blasting the competition in its entirety out of the water. When we first ran a piece on why buying a new Korean car is a wise decision, we found a rift of indignation and praise among readers. For many, the thought of a Korean car trumping all other automakers in initial quality sounds like sheer folderol, but the minute they climb into a 2016 Kia Optima SXL like the one seen here, all those preconceived notions suddenly start to shift.”


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