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[The Cheat Sheet] How Kia Took the Top Spot for Initial Quality From J.D. Power July 16th, 2016

 

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“There’s no other feeling like betting on the underdog, and it blasting the competition in its entirety out of the water. When we first ran a piece on why buying a new Korean car is a wise decision, we found a rift of indignation and praise among readers. For many, the thought of a Korean car trumping all other automakers in initial quality sounds like sheer folderol, but the minute they climb into a 2016 Kia Optima SXL like the one seen here, all those preconceived notions suddenly start to shift.”

 

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