Design & Technology / Product
The first sketch images of the next generation Rio January 12th, 2011
The first official sketches of the next generation Kia Rio revealed today (Wednesday) show a powerful, bold design that marks “the next big step” in the company’s ongoing design revolution.
Longer, lower and wider than the existing Rio, the new model is designed to inject emotional appeal into the B-segment, targeting progressive, energetic consumers in the 25-to-49 age range.
The new Kia Rio will make its global debut at the Geneva International Motor Show on Tuesday, March 1, 2011.