Events

#TheNewKia – Kia greets social media influencers in San Diego July 6th, 2017

 

Last month, Kia Motors America invited 50 bloggers and social media influencers to the beautiful city of sun, sand and surf – San Diego, California – for an exciting and eye-opening brand immersion event.

Find out what went down at ‘The New Kia’ event!


Participants were in for an action-packed two days that allowed them to explore every aspect of the Kia brand. Upon arrival, guests were provided with interesting information about Kia Motors including a comprehensive brand history, philosophies on design and safety and corporate social responsibly projects before an introduction to Kia’s eco-friendly vehicle line-up, which they would be test driving later in the day.


After the presentations, our media influencer guests were given the opportunity to take one of Kia’s eco-friendly vehicles out for a spin. Teaming up into small groups, each test drive team chose between the Optima Hybrid, Optima Plug-in Hybrid, Niro or Soul EV to drive around town. The teams were able to experience the performance of our green models up close as they cruised and explored the city’s landmarks in the glorious sunny weather.


To add some fun to the drive, Kia also held a car karaoke challenge, asking guests to create karaoke videos during the test drive. See some of the amazing entries below!

 

TheNewKia Presents EN SOUL from Maria Smith on Vimeo.

We’ve only introduced just a few out of the thousands of creative and wildly exciting posts about our ‘The New Kia’ San Diego event. To discover more, check out the hashtag #TheNewKia on all social media channels.


Which one of the Kia’s EcoDynamics vehicles would you hop in for a test drive? Tell us in the comments box!