Corporate

The Passion to be the global best April 28th, 2010

Mr.LeeBy Hyoung-Keun (hank) Lee
President
Kia Motors Corporation


Hello bloggers. It’s great to write you all again (after my last post in September 2009).

Kia Motors has pursued globalization and strived to raise our profile on the world stage for the last decade. Expansion started with our Chinese plant in 2002, then we built a manufacturing facility in Slovakia in 2006 and, in November 2009, began production of our latest plant in Georgia, USA. We effectively completed our global network of localized development, production, sales and after-sales service in the three major markets of China, Europe and the USA in less than ten years.

In addition to building a global network, Kia Motors is working tirelessly to secure our core competitiveness. After adopting quality management measures throughout the company, I am proud to say that our quality levels are now on par with, or better than, other global automakers. Furthermore, world-renowned auto designer Peter Schreyer’s joining us as our Chief Design Officer has brought Kia added competitiveness through fresh design concepts. Customer perceptions towards the Kia brand are changing and our designs are being recognized at the domestic and international level with world famous design awards like the red dot and iF awards.

Thanks to such efforts on multiple fronts, Kia Motors posted its best ever performance in 2009 with operating profits of over KRW1.1 trillion, despite the continuing economic depression. There is no doubt in my mind that the loyalty and support of our customers made this possible. I would like to say that your appreciation of our efforts to change and innovate not only fill me with happiness but also with a greater sense of responsibility to deliver more.

In the coming months, the global market is likely to see many more changes. Just as we were able to find opportunity in crisis and achieve remarkable results, Kia Motors will continue to do its best as a global market leader to guide the future of the company in a creative manner – instead of merely following our peers. We shall achieve this by tapping into our confidence and 66 years of experience.

To this end, we will strengthen our brand image through aggressive marketing initiatives around the world. For the first time in the company’s history, we engaged in advertising during the Super Bowl in the US, one of the country’s most watched televised sports event. Did you happen to see our ad? Kia Motors America produced a TV ad featuring Muno (a popular character from a local children’s TV program) and his friends going on a cross-country ride in one of our all-new Sorentos. The ad was a hit with viewers and ranked seventh among the 69 new Super Bowl ads by the Wall Street Journal.

Kia Motors is well known as the official sponsor of the Australian Open and we will continue to support this event until 2013. This year, we are also proudly sponsoring the 2010 FIFA World Cup South Africa™. We plan to increase the stature of our brand through diverse marketing activities such as hosting the Kia Champ into the Arena (an amateur 5-a-side football championship) and the Mascot Friend program which will give children a chance to accompany the official mascot, Zakumi, onto the field prior to matches.

As for boosting our sales capacity, we will conduct training programs for existing dealers to improve their sales abilities, in addition to scouting top dealers to continue our growing sales momentum. Our aim is to strengthen our profile in our five major markets: North America, Europe, China, Korea and emerging markets.

In closing, I wanted to share a recent experience that moved me while I was in Georgia attending the opening ceremony to mark the completion of Kia’s first U.S. plant. There was a signboard set up along a major road in West Point, Georgia, which read, “Thank you Jesus for bringing Kia to our town.” A local resident had put up that sign in appreciation of the positive impact our company has made in the region. On behalf of everyone at Kia, I promise that we will continue to work hard so that one day, all customers, not only the generous residents of West Point, will share in that sentiment.

  • Dear Mr. president, we also were very impressed about the signboard story, so we managed to put a picture of it on our corporate blog, http://www.kia-buzz.ro. The link is http://www.kia-buzz.ro/2009/04/georgia-on-my-mind/.

  • JG

    Kia is doing a fantastic job!

  • HyundaiSmoke

    Rio Must get 5 star IIHS crash test like Big brother Forte.

    We want Rio!!

    We Want Rio!!

    We Want Rio!!

    We Want Rio!!

    We Want Rio!!

  • Jamil Kokaly

    Dear Mr. President,
    Kia is the best car for any people in the world in the brand that it have. It’s sure the Peter Schreyer’s had a vision to lead Kia to be number one cars in the world by the design that he have, but it seems that your manufacture can’t give the demand of the world for the quantity that it need’s, in Palestine there is a big demand of Kia cars and from the first of the year only what we got is less than 200 cars which we order from last December and we got them in April, so how we can satisfied our customer with there demand if they have to wait at least 3-4 month’s to get there cars!

  • Colin

    Dear Mr. Kokaly, We are sorry to hear of the unsatisfactory experience you had when purchasing your Kia vehicle in Palestine. Kia Motors makes every effort to deliver quality vehicles to meet with customer expectations. We will be sure to follow up with this incident to ensure a smoother transition in the future. Thank you for taking the time to write on our blog.
    – Kia BUZZ team

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  • Steve

    I am very pleased to see the growth Kia has acheived since I purchased my first new Kia in 1996 when people here in UK asked me who are Kia . since then we have owned from new 2 sportage, 2 sedona,2 Sorrento, 1 rio, 1 picanto and now we have 3 ceed sw in the family ( I have one and my 2 sons with young familys have 1 each) and I am now hoping to buy a new Sportage. I have found all the kia cars I have had to be fantastic and aftersales service very good. I hope you achieve your goals and prove the 1996 doubters wrong

  • Wow, Steve! Those are a lot of Kia cars!

    Thanks for taking the time to write on our blog and share your Kia experience with us. We’re happy to hear you’ve been happy with your choices.

  • anita

    I want to buy an orange 2011Kia Sportage EX with a gray leather interior package and AWD. Yet, there are none in the US that I can find. My local dealer says if he gets one he will call me. I’m not a 30 year old male and I guess that is who the car was designed for. I can’t decide whether to be flattered or insulted that my taste is the same as a young man’s since I’m an active 65 year old woman and the car works for me. Why is it impossible to get this car. I’m beginning to think Kia thinks Americans only want black, white, and silver cars. Sorry I’m different. This was going to be my first non-American made car but I may have to give up and go back to American cars. Is there an answer somewhere out there.

  • Hi Anita –> The Sportage EX is available in the US with the gray leather interior and AWD. As you know, the vehicle was just introduced into the market so it may take some time before that particular option is available in your local dealership. Your local Kia representative should be able to get one in for you.

  • Steve

    Well I have now taken delivery of my 10th new Kia, I have have changed my cee’d for a 2011 Sportage first edition, What a Car ! , do you have any idea when a full range of accessories will be available for it

  • Alexander

    While I really love my 2011 Kia Sorento EX V-6 with all the bells and whistles, I am very disappointed with the dealer service department. After only 3000 miles my Kia started leaking oil. I took it to the dealer and they said they had to re-gasket the oil pan and it would require at least 5 hours. So, we were without a car all day (very inconvenient). When it was “repaired” I picked it up and drove home. The next morning there was a small puddle of oil under my car. I took it back to the dealer service dept and they assured me they would fix it. After two days in the shop, it is still dripping oil! I am getting very frustrated with this service dept. Does Kia have any advice for me? I am about to give up on Kia.

  • Colin

    @ Alexander,

    Thank you for letting us know of your experience with Kia. The BUZZ is not the place to voice concerns of this nature but we have taken the liberty of notifying our Consumer Affairs team in the US of the situation. Thank you for giving us the opportunity to improve on our products and services. If you would like to contact the US team directly, you can reach them on their website: http://ksupport.kiausa.com/ConsumerAffairs/PortalJSP/Portal.jsp?t=6%3A56%3A8+3%2F2010 or by phone at 800 – 333 – 4KIA (4542).

  • Thank you so much for the information. I’ve been around in marketing for a few years and there is always something interesting yet to learn.

  • Enjoyed reading your blog, it’s a lot like my site! If you want to, you should have a read through my website. Anyone is able to leave comments and it’s always great to hear opinions from random visitors.

  • It’s nice to read a good article. I really enjoy many of the blog posts on your website.

  • Melinda Tidwell

    I bought my 2007 Kia Sportage in Redding Ca. I love it and now I want to buy a new Sorento. It’s a good car and I’ll stick with KIA the rest of my life!! Very dependable!

  • Ryan

    Hello. My wife and I recently purchased our first KIA. We were a Jeep/Toyota family prior. I must say, as reliable as the Sorento is I do not know what to do with all the money and time saved! The safety, design, and warranty added to the confidence in our purchase.

    I am writing to ask if you have plant tours of your Georgia plant? We recently toured a Toyota plant in Indiana, it was a great experience but it would mean a lot more to see the place our Sorento rolled off the line!

  • I must say that I am very disappointed by Kia. I wanted to become a Kia owner but it seems it is impossible. In November 2010 I ordered a Kia Sportage 2.0 and I was stupid enough to also make a prepayment. Today, 27.04.2011, I received a new notification from Kia Motors Romania… if I still want the car I will have to wait another 2 months, despite the delivery date (as already extended according to the agreement concluded with Kia) expired in March! Its inadmissible!
    The passion to be the global best…no comment!

  • @ Zana,

    We are very sorry for your disappointment. To follow up your issue with our local sales team in Seoul H.Q., could you leave your contact points such as email address and phone number?

    We look forward to hear you soon.
    Thanks.

  • nicholas boase

    i love my new kia sportage sx  nicholas boase

  • Jorge Oscar Cattani

    I communicate with PCs in general to describe my idea of ​​an electric propulsion system for cars, leaving its specification in the event that your company is interested in a future negotiation.This system would allow a vehicle to run completely on a power without the need to be recharged at any time, without the need for external energy sources such as solar, etc, and without the need for internal combustion engines in for hybrids, so it would not need all those elements relating to this technology such as fuel tanks, filters, fluids, exhaust, etc..No more for now, I salute you and thank you for your attention. thanks
    jocatta@hotmail.com

  • Tom

    I am interested in a KIA Sorrento, 2012, EX 2.4L.  I seems to have all the features I would like.  However I would like to have a navigation system, without buying the Premium Plus Package at $3800, which has stuff I dont want or need.

    longtom114@yahoo.com

  • Angie Kanandjembo

    It is excruciatingly painful to wait this long for a Kia!! I ordered a Kia Sportage early April 2012, it is now September 2012…………Geez!! Is it worth it? Why Kia Why?

  • Daniel

    hi,friend and hop[e u the grace of God.the kia motor is better than any thing more and I want get the kia motors and book.the kia motor is nice a car the kia motor. I agree you join me want in tne kia motor and learn about to motor kia.how know made is a car the kia motor and my name is mr.daniel mawusi and mobile to 0546044279,p.o.box kn 3224 kaneshie-Accra. I am deaf.

  • Ali Zaidi

    Dear KIA Team,

    It is with great regret and anger that I inform you that I have
    changed my whole opinion about the KIA experience. Please read through this and
    you might not believe what has happened to me by one of your employees!

    I own a KIA Cerato KOUP 2011. I was really happy with this car and
    have also convinced 3 of my friends to buy the same car and they have. I told
    everyone i knew how KIA treats there customer with respect and dignity BUT
    I WAS IN FACT WRONG. Please read ahead so that I can share my
    miserable KIA Experience.

    I had logged a complaint regarding the repair of my car on
    Saturday, 5th of October 2013. These were the issues I had with the car:

    1) I was asked to sign the document that I have received the car
    before the car was shown to me for delivery.

    2) The rear view camera (which i had installed separately) was
    broken.

    3) There was dirt inside my car (Some white power like dirt) which
    I am not able to clean.

    4) When I showed concerns that my car was not fixed properly, the
    Service Agent said that it looks fine to him.

    Out of the above mentions issues I had only mentioned Issue number
    2 on the website (Please see attached confirmation email below). The reason
    being that once someone calls me, I would explain all the issues.

    Anyways, I did receive a call today Sunday, 6th October
    2013 from +97142851399 & I had missed the call at 2:56pm DXB
    Time because I was in a meeting at work. I called back on the same number to discuss
    my issue and this is what happened:

    I called back at around 3:00pm DXB Time on +97142851399 and
    receptionist picked up. I explained to her that I have got a missed call and
    can she forward the call to the person who called. She took my details and put
    me on hold for more than 3 minutes. I kept the phone down and called back. I
    asked her to transfer the call again and without giving me any explanation to
    who she was transferring the line to, she just transferred it. The only thing
    she said was ‘i’l transfer you to Mr. Bassam!’.

    The conversation I had with
    Mr Bassam was the worst experience of my life. He did not greet me to start
    with. He was not at all welcoming by his tone. When I tried to explain my
    situation, he asked me not to shout at him. I did tell him that I was outside
    my office and there’s a lot of noise so I had to talk loudly but
    he didn’t listen. He started shouting on top of his voice as if I am
    the culprit and slammed the phone on my face. BUT THAT WAS NOT IT! BEFORE SLAMMING THE PHONE ON MY FACE HE
    ABUSED ME. I guess
    he didn’t know that I know Arabic. I wish I could translate what he
    said but I do not want to drop down to his level. Plus i’m sure you have a
    telephone recording system in place so you can hear it for yourself.

    I then called Angel from the Customer Service and explained what
    had just happened to me and she did listen to the whole story and has forwarded
    the issue to the ‘concerned department’ but no action has been taken till now
    neither have I been contacted.

    I’m sure by now you would know what the real issue is. I not only
    want an apology from Mr. Bassam but I need some kind of strict action to be
    taken.

    Is
    this the KIA Experience you advertise all over the world?

    Is
    this the kind of staff that represent KIA Motors & Juma Al Majid
    Establishment?

    I can just go on and on about this issue and about my Dreadful KIA
    Experience but i’l leave the rest to you to act upon.

    Regards,

    A truly unsatisfied &
    abused customer of KIA Motors

  • Ali Zaidi

    Dear KIA Team,

    It is with great regret and anger that I inform you that I have
    changed my whole opinion about the KIA experience. Please read through this and
    you might not believe what has happened to me by one of your employees!

    I own a KIA Cerato KOUP 2011. I was really happy with this car and
    have also convinced 3 of my friends to buy the same car and they have. I told
    everyone i knew how KIA treats there customer with respect and dignity BUT
    I WAS IN FACT WRONG. Please read ahead so that I can share my
    miserable KIA Experience.

    I had logged a complaint regarding the repair of my car on
    Saturday, 5th of October 2013. These were the issues I had with the car:

    1) I was asked to sign the document that I have received the car
    before the car was shown to me for delivery.

    2) The rear view camera (which i had installed separately) was
    broken.

    3) There was dirt inside my car (Some white power like dirt) which
    I am not able to clean.

    4) When I showed concerns that my car was not fixed properly, the
    Service Agent said that it looks fine to him.

    Out of the above mentions issues I had only mentioned Issue number
    2 on the website (Please see attached confirmation email below). The reason
    being that once someone calls me, I would explain all the issues.

    Anyways, I did receive a call today Sunday, 6th October
    2013 from +97142851399 & I had missed the call at 2:56pm DXB
    Time because I was in a meeting at work. I called back on the same number to discuss
    my issue and this is what happened:

    I called back at around 3:00pm DXB Time on +97142851399 and
    receptionist picked up. I explained to her that I have got a missed call and
    can she forward the call to the person who called. She took my details and put
    me on hold for more than 3 minutes. I kept the phone down and called back. I
    asked her to transfer the call again and without giving me any explanation to
    who she was transferring the line to, she just transferred it. The only thing
    she said was ‘i’l transfer you to Mr. Bassam!’.

    The conversation I had with
    Mr Bassam was the worst experience of my life. He did not greet me to start
    with. He was not at all welcoming by his tone. When I tried to explain my
    situation, he asked me not to shout at him. I did tell him that I was outside
    my office and there’s a lot of noise so I had to talk loudly but
    he didn’t listen. He started shouting on top of his voice as if I am
    the culprit and slammed the phone on my face. BUT THAT WAS NOT IT! BEFORE SLAMMING THE PHONE ON MY FACE HE
    ABUSED ME. I guess
    he didn’t know that I know Arabic. I wish I could translate what he
    said but I do not want to drop down to his level. Plus i’m sure you have a
    telephone recording system in place so you can hear it for yourself.

    I then called Angel from the Customer Service and explained what
    had just happened to me and she did listen to the whole story and has forwarded
    the issue to the ‘concerned department’ but no action has been taken till now
    neither have I been contacted.

    I’m sure by now you would know what the real issue is. I not only
    want an apology from Mr. Bassam but I need some kind of strict action to be taken.

    Regards,

    A truly unsatisfied &
    abused customer of KIA Motors