As the year 2012 officially approaches to an end, we’d like to look back at some of the BUZZ postings from fall and winter to see which ones fans have picked as favorites. Let’s take a journey down the memory lane and wrap up 2012.
Back in October, Kia Motors America teamed up with DC Entertainment and RIDES magazine to create a brooding, Batman-inspired Optima to be displayed at New York’s Time Warner Center. This was the first of eight customized Kia vehicles to signal the beginning of a 10-month partnership based on the iconic characters of the Justice League. Not only this Batman inspired Optima looked awesome, but it was also for a good cause – It was to benefit DC Entertainment’s “We Can Be Heroes” giving campaign, a relief effort to fight hunger in the Horn of Africa.
Every Kia vehicle launch is special to us but all-new Carens premiere at the Paris Motor Show in September was extra special – it had been more than 5 years since the design change and first time under Mr. Peter Schreyer’s direction. Built on an all-new platform, Carens delivers spacious practicality with sleek aerodynamics, a cab-forward design, long wheelbase and up to seven seats, perfect for a modern family.
One of the hottest selling Kia sedans, all-new Cerato/Forte boasts sleeker styling with ‘dynamic muscularity’ in a design that is longer, lower and wider than the current car with an extended wheelbase. It also features an all-new bodyshell, upgraded equipment, a host of additional convenience and safety features, a more spacious cabin with enhanced quality, improved refinement and an upgraded powertrain. Fans have responded very well to its dramatic design upgrade as we hoped for.
Kia’s first luxury flagship sedan received buzz from all over the world (named K9 domestically), and its name for the export market was a big decision for Kia. Many fans gave us their ideas and we finally decided with ‘Kia Quoris’, word ‘Quoris’ deriving from the English words ‘core’ and ‘quality’. With an unconventional name, Kia Quoris hopes to stand out further from the established crowd, successfully securing its spot in a new segment for Kia.
It was very exciting for us to tell Kia fans that our Sportage and Optima would be featured in none other than the new James Bond film, Skyfall. During the sequence, the Kia Optima and Sportage police cars played central action roles in London to trap the evil-doers. Some of our sharp-eyed customers who were in London at the time of filming saw the cars and sent pictures to our Kia-Buzz staff. With this major debut, we hope to see Kia cars in many more films to come.
We hope you enjoyed our last posting of the year 2012. We would like to sincerely thank you for your support for Kia, and we are planning to provide more fun and insightful posting for 2013 so stay tuned.
We wish you a happy and prosperous new year.
-From Kia family to yours-