Lifestyle / Product

Touring South Korea’s best with the Kia Sorento May 12th, 2014

The beautiful country of South Korea is where Kia’s headquarters lie, and as one of the country’s auto manufacturers, we’re always looking for a chance to showcase the beauty that lies within South Korea. So we were thrilled to have the opportunity to invite journalists from Italy for a visit! Kia invited Franco Gionco and Laura Seber from Motorcube Italy for a chance to experience the best of Korea firsthand with the help of the Kia Sorento, which proved to be the best tour guide for their trip.

The journalists were in Korea for the first two weeks of March, and had a chance to explore the peninsula in a Kia Sorento, weathering various types of terrain. They hit the powdery slopes of Pyeongchang, located in the Taebaek Mountains region—also the site of the 2018 Winter Olympics—where many tourists and visitors flock to during the summer and winter months, to enjoy the many vacation and ski resorts located there. Franco and Laura had a blast zipping through the powdery snow on their skis.

They then headed to the port city of Mokpo, located at the southwestern tip of South Korea, where they got a taste of the charming port city life, complete with visits to the fish markets.

From Mokpo, they moved on to another must-see destination—the island of Jeju. Jeju Island, named one of UNESCO’s 7 Wonders of the World, boasts of the most beautiful natural sights in Korea—stunning beaches with breathtaking ocean views and beautiful hiking trails along the sea and mountains like Hallasan, the tallest mountain in South Korea, with an elevation of 1,950 meters.


They also had the chance to visit the Dora Observatory located on the South Korean side of the 38th parallel looking over the DMZ (Demilitarized Zone) and into North Korea. Back in Seoul, the tour continued with a visit to Gyeongbok Palace, a stunning landmark of Korean history that’s located in the heart of Seoul.


All in all, we had a blast taking our Italian friends on a tour of all of Korea’s best attractions. Check out the video highlights of their trip below!