Touring through the 2012 Detroit Auto Show (NAIAS) January 17th, 2012
That’s right; it’s that time of the year again, so buckle up, start your engines and join us on a brief tour of Kia Motors’ booth at the 2012 Detroit Auto Show. We’re kicking off this year’s show season with a display of eco-friendly, racing and concept vehicles, so read on for a peek at our ‘Motor City’ presence.
At last year’s show, Kia made a dramatic design statement by unveiling the KV7 concept car. A modern-day “activity van” that challenges the notion that vans are strictly for family transportation.
This year, we’re shifting gears by highlighting EcoDynamics, a sub-brand that is applied to the most eco-friendly cars within each Kia model range. The EcoDynamics spotlight is on the Optima Hybrid and its innovative fuel-stretching and emissions-cutting technologies.
Kia brought its basketball themed Optima Hybrid that premiered at the 2011 SEMA show and showed off its Blake Griffin (2011 NBA Rookie of the Year) inspired design.
Also being showcased is the Optima racing car. It’s tuned to have stronger power and performance through a new turbo charged engine, intake, exhaust and suspension system. Don’t be surprised if you see this baby take home the checkered flag at 2012 Pirelli world Challenge Championship.
Here are some other notable highlights from the Detroit Auto Show.
What’s the next best thing to taking a photo with a Kia hamster cutout? How about dancing alongside one? This is possible through “Hamster Augmented Reality,” an interactive display screen where you can dance on a specially designated spot, and watch these lovable hamsters bust-a-move alongside you. Here’s a video of the Michelin Man getting down! http://www.youtube.com/watch?v=oMazgCL9phQ
There’s also an interactive driving simulator that allows attendees to virtually experience the Kia Optima Hybrid. We can guarantee very low CO2 emissions when you’re driving virtually ;)
Like what you see? There are more motor shows to come, so stay tuned to get the latest buzz.
If you want to see more photos of the 2012 Detroit Auto Show, check out our Flickr image gallery: