Corporate / Product

TV Magic – Behind-the-Scenes of the 2013 Sorento Ad October 19th, 2012

Have you ever wondered how some ads you see on TV are made? I sure have.

Our TV ad for the newly upgraded Kia Sorento with all new design and platform was shot near downtown, Los Angeles at the beginning of September. LA is the entertainment capital for TV and cinema, and I was excited to be on location and participate behind-the-scenes of the filming. Today on Kia-Buzz, I would like to give everyone a behind-the-scenes look at our new commercial.

Producing an ad is an important step in the launching of a new vehicle and it’s an important communication method to give viewers a great first impression.

The theme of the ad was “Kia Sorento isn’t just improved, it’s reinvented”, emphasizing its vast enhancements. Our storyboard was developed through a lengthy ideation and planning process.

My first impression

It was truly unforgettable because it was my first overseas ad shoot. It wasn’t easy, but the whole process was enlightening nonetheless. The scale of manpower and equipment required to shoot a 33 seconds ad was astonishing. Vehicle maintenance experts made sure the Sorento shine and look stylish throughout the whole shoot, and sprinkler trucks watered the streets to create Sorento’s reflection. The preparation time for the shoot alone took about 3 hours. Camera angles, lighting, vehicle checks, rehearsals and so many other details were carefully planned.

Wrapping up and Final Cut

I was nervous about this Sorento commercial airing on time because of the tight shooting schedule. I listened to my team’s feedback to incorporate final touches. Although collecting and applying feedback from everyone can be a bit overwhelming.

Shot in America, edited in Korea headquarters, and scheduled to be released worldwide – I hope this 2013 Sorento commercial will be well received. But don’t take my word for it, see it for yourself and let us know your thoughts. Here it is in all its final glory, enjoy!

What do you think?

How did you like our Sorento Ad? Are there any other Kia Ads that you’re curious about? Tell us in the comments section below.

Learn more

Read our latest BUZZ posts on all new 2013 Sorento:

Other Kia Commercials:

  • Angela

    Wow I knew it took some time to make a commercial, but I didn’t think it would take 3 hours just to prep. I think it was really cool seeing the storyboard and knowing details of the commericial before I watched it. I think that it made me appreciate the final work more.

  • Awesome advertise. Congrats