Kia Motors invigorates UEFA Women’s EURO 2017 August 17th, 2017
The Netherland’s Orange emerged victorious at the Women’s EURO 2017!
The UEFA EURO Women’s Championship 2017 successfully came to a close with the host country defeating Denmark by two goals in a thrilling final match. The Netherlands channeled the support of the home crowd into passion and vigor, dominating in all six games of the tournament and deservedly taking home the crown. The Dutch team became the first host to win the championship since Germany in 2001.
As a proud and passionate sponsor of sports and sportsmanship, Kia Motors has maintained its position as a major UEFA sponsor since 2006. This year, we did our part as the exclusive vehicle and transport provider for the event.
Prior to kick off, Kia held an official vehicle handover ceremony at the Netherlands’ Sparta Rotterdam Stadium. Kia handed over a fleet of 133 vehicles consisting of the Niro, Carens, cee’d, Optima Sportswagon, Sportage and Sorento. The safe, reliable and award-winning fleet was used to safely and efficiently transport participating teams as well as officials and VIP guests during the tournament.
On Kia’s sponsorship of Women’s Euro, Léan Verstoep, Managing Director of Kia Motors Netherlands, explained, “Through our involvement, we are able to present ourselves as a brand that makes high-quality cars for sporty people who are young in spirit and support the development of women’s football in Europe.”
As per tradition, Kia also selected 31 Official Match Ball Carriers (OMBCs) earlier this year, providing a dream-come-true opportunity for young female football fans to meet their heroines and open the matches by delivering the official match ball to the field.
On July 16, the very first ball carrier Esra Neter from Amstelveen, Netherlands kicked-off the tournament. Esra expressed gratitude for the experience as well as her strong ambition to one day join the Netherlands Women’s National Football team.
With unwavering passion to deliver an unforgettable experience of the world’s greatest sports to global fans, we will continue to be deeply committed to supporting and furthering international sports events. Stay tuned for more sponsorship endeavors from Kia!