Events / Product
Welcome to the Kia Borrego National Press Introduction! July 15th, 2008
By Amy Taylor
Public Relations Manager, Kia Motors America
Greetings from the Suncadia Resort in Cle Elum, Wash.! Over the next several days KMA PR will host more than 120 journalists as we introduce the U.S. media to the all-new 2009 Kia Borrego!
The moment the journalists step out of the airport they will get into the Borrego and by the time they head back to the airport, they will have experienced four and a half hours of drive time. Their 85 mile drive from the Seattle area will take them into the beautiful Cascade Mountains to their destination, the all-new Suncadia Resort. Starting their day in this pristine setting, each journalist will get to experience lifestyle aspects of the Kia Borrego as they set out for outdoor activities including fishing, horseback riding, mountain biking and kayaking.
The first wave of 42 journalists is arriving today! Tonight we will welcome this wave at a reception and dinner. Tomorrow morning, after a business presentation they will head out to their first activity. Look for reports from Cle Elum all this week and get an insiders look into the Kia Borrego National Press Introduction.