Corporate / Events

#YTMA – YouTube Music Awards Update & Event Breakdown November 1st, 2013

Kia is the proud presenting sponsor for the first ever YouTube Music Awards! A new kind of awards show powered by fans in which Kia Motors and YouTube have partnered to bring some of the biggest names in music to enthusiasts around the world.

The inaugural YouTube Music Awards (#YTMA) is a truly global event culminating in a live show on New York City’s Pier 36 on Sunday, Nov. 3, where people worldwide will have access to concerts staged around the world: (Seoul, Moscow, London  and  Rio).

Sounds complex? No worries we simplified it for you in this blog post.

Step 1: Cast your vote before Nov 2nd!

You can vote for nominees here and here

How to Cast Your Vote for the YTMAs: Co-host Reggie Watts Explains

Step 2: Watch Kia’s “Soul-Live” Pre-Show – 2nd Nov: 7PM EST

Soul-Live presented by the all-new Kia Soul (Special custom YouTube Soul for the #YTMA)

Watch it here:

Serving as a pre-show lead-up to the YouTube Music Awards, Kia Motors America will host a social media-fueled, pop-up music and comedy concert in New York on November 2 that will be live-streamed on YouTube and celebrates the interplay between fans and popular YouTube personalities.  “Soul Live” is presented by the all-new 2014 Kia Soul and features some of YouTube’s biggest talents, including KRNFX + Mike Song and DJ Green Lantern.  The live stream will begin on Saturday, November 2, at 7 p.m. EST

Step 3: It all kicks-off in Seoul (Live Stream) – 3 Nov: 5AM EST

Tune in at

Kia’s home city of Seoul, Korea will kick off the celebration with popular KPOP and Asian artists who are set to light up the stage and your screen.

 Seoul #YTMA Kickoff

Seoul – 3rd Nov: 5AM EST

#YTMA Performances by:

  • missA
  • SHINee
  • Trouble Maker (Just Confirmed!)
  • Show Luo
  • Jeong Seong Ha (YouTube Artist)

Hosts:  Taecyeon (2PM); Kris (EXO); Min (missA)

(Seoul show will  rebroadcast – 10AM EST)


Kia, will we be lost in KPOP translation?


Nope, we got you covered through Simon and Martina! “Who are Simon and Martina?” They’re the creators of the wildly popular and number one YouTube channel for all things KPOP and Korea in English – Eat Your Kimchi. They’ll be backstage interviewing artists and relaying questions fans have submitted.

Simon and Martina of Eat You Kimchi (Image: Groove Magazine – The Rise of Eat Your Kimchi)

YouTube Music Awards Backstage! – Seoul

Step 4: Continue your #YTMA experience around the world!

Moscow – 3rd Nov: 12PM EST

#YTMA Performances by:

  • Vera Brezhneva
  • Timati & Black Star
  • SLOT
  • Pompeya (YouTube Artist)
  • MastaMic (YouTube Artist)
  • Biting Elbows (YouTube Artist)

Rio De Jeneiro – 3rd Nov: 2PM EST

#YTMA Performances by:

  • Anitta
  • MC Lon
  • MC Rodolfinho
  • MC Gui
  • MC Guime
  • Thiaguinho
  • DJ Leo Justi

London – 3rd Nov: 4PM EST

#YTMA Performances by:

  • Ellie Goulding
  • Dizzee Rascal
  • Tinie Tempah

Step 5: THE MAIN AWARDS SHOW! Live in New York 3rd Nov: 6PM EST

#YTMA Performances by:

  • Arcade Fire
  • Lady Gaga
  • Eminem
  • Avicii
  • Lindsey Stirling YouTube Artist)
  • CDZA (YouTube Artist)
  • Walk off the Earth (YouTube Artist)

Hosts:Jason Schwartzman & Reggie Watts


Awards Presentation to Final Nominees:

  • Video of the Year
  • Artist of the Year
  • Phenomenon of the Year
  • Response of the Year
  • Best Innovation
  • Breakthrough Moment
  • YouTube Icon Award


Learn More About Nominees at

Got Questions? Ask in the comments below or Tweet @Kia_Motors #YTMA

NOTE: Performances may change. This breakdown is current as of (Oct 25).

  • fuuko4869

    Wow, that’s a pretty amazing lineup!

    I feel kinda proud that Simon and Martina can be a part of such a big event. Looking forward to it!!!

  • Kia Motors Global

    They’re a blast, and we loved working with them. We’ll be sure to collaborate more with them, especially since they really dig our new Kia Soul and do a lot of road trips in Korea.

  • fuuko4869

    Hahaha….I’m sure they do, KIA. ;)